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Codes of Ethics for Online Reviewing

Page history last edited by Glenn Jason T. Nasser 8 years, 3 months ago

Title of the Essay, Author, Date

Codes of Ethics for Online Reviewing by Holly Richmond (June 23, 2014) 

 

Title of the Reflection

Moral Principles for Online Reviewing

 

First Impression

Codes or Ethics that we should follow when having an online Review

 

Quote

Your words can live on even if you delete your review, and you never know the impact they could have on someone down the road.

 

Reflection Paper

The Code is subject to regular review to ensure it remains relevant and appropriate.  Every positive or negative consumer experience can be shared immediately. The law of averages suggests that in the long run these reviews, when taken together, will provide an accurate reflection of consumer experiences. However, that does not absolve individual reviewers of certain ethical standards and obligations.  Reviewers have an obligation to be honest, disclosing any bias or conflict of interest.  Online reviewers should adhere to the following ethical standards:

1. Disclose clearly if you received payment, freebies, or other compensation. Reviewers should go out of their way to be transparent.  Reviewers should adhere to the same standard of disclosure, but sometimes the lines are blurry. Yelp Elite members, for instance, regularly are invited to restaurants and bars for free tastings.  – “There’s no such thing as a free lunch” and all that.  Expected to write glowing reviews in return for free mini-pies and cocktails.

2. Don’t praise a business if you’re personally connected.  “There’s nothing per se illegal about (for not using your own name) but it’s very clear, if you’re not willing to do it under your own name, you really have to ask why you’re doing it at all.”

3. Similarly, don’t smear a brand or restaurant out of spite.  Write a negative review if you received legitimately poor service or products, but take it up with management if it’s a bigger issue

4. Realize the ramifications your review could have.  Be responsible for your review, especially when complex or unwelcome.

 

5 things I learned

  1. Reveal clearly any freebies or compensation.
  2. Don’t be manipulative if you’re personally connected to the business.
  3. Don’t make a story about the services just to hurt or annoy someone.
  4. Be responsible for your review, especially when complex or unwelcome.
  5. Reviewers have an obligation to be honest, disclosing any bias or conflict of interest.

 

 

5 integrative questions

  1. Why do bloggers need to disclose clearly any compensation?
  2. Why what was the reason Mackey’s actions seem to have been manipulative?
  3. Why do bloggers fake bad reviews?
  4. Where consumer mindset means we think opening our wallets entitles us to the royal treatment, but what if everyone has bad days?
  5.  What are the importance of having a Code of Ethics for Online?

 

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