Title of the Essay, Author, and Date

Google Glass: Flawed Technology or Flawed Ethics by Norra Dunne(February 16, 2015)

Title of the Reflection 

Google Glasses! 

First Impression

The cons of using Google glasses 

Quote

You'll start to see future versions of Glass when they're ready.

Reflection Paper

The Google Glass was announce as “Project Glass” account on Google+ and shares its first public post. Google Glass is a headset or optical head-mounted display which is worn like a pair of eyeglasses the features are touchpad, camera-the ability to take a photos and record, etc.

Google glass is one of the modern technology now a days which has advantages and disadvantages. As technology grow many inventions are been discovered and the Google glass is one of this. In November 2012, Glass received recognition by Time Magazine as one of the “Best inventions of the Year 2012” alongside inventions such as the Curiosity Rover.

It was simultaneously demand to the public. Later on it become a controversial topic of ethical. The question: it is a technology or ethics? I think it’s both, because the Google Glass is the start to see the future versions that will changed. In terms of ethics, Google’s biggest mistake wasn’t introducing an imperfect product. So, this Glass project was not ready for the public. Perhaps, the product’s ethical concerns in advance of its launch rather than dealing with problems as they arose may have to improve Glass’s reception.

Some shopper bought of regular glasses that turned out to be not fully functional and certain light, images appeared blurry, so the shopper would return the glasses and expecting a full refund for a product that didn’t do its job. With Glass, early users could take photos and videos, send texts, and participate in Google Hangouts using a dashboard appearing in front of the eyes and voice commands. They could make calls, get directions, and see personal reminders, the time, weather, and news headlines.  If in case Google is successful in launching their product Google Glass, I can just imagine people will be very interested with this new technology. Just imagine, you can make a voice commands in front of the eyes. But what really happened, why Google where not successful in launching the Google glass? Maybe it is not ready for everyone right now? Not really. Maybe the Glass team still have huge distance to cover in making the experience work just the way it should every time it is being used. Definitely. But maybe, as the author says, he was convinced that this wasn’t just one of Google’s weird flights of fancy.

But failure seems different with Glass. The product was presented to consumers with so much fanfare and promise. Google spent two years generating buzz for a product that wasn’t perfected, the ethical considerations not thought through. People had to wait months to find out if they had won a contest for the privilege of forking over $1,500 to purchase Glass. Is a company ethically obligated to follow all that allure up with a high quality product, one that can actually do what its marketing messages suggest it can? It’s also worth noting that Google’s marketing campaign passed over the privacy concerns implicit in Glass capabilities. Addressing the product’s ethical concerns in advance of its launch, rather than dealing with problems as they arose, may have improved Glass’s reception. For instance, many reviewers called for a sort of rulebook, a set of etiquette guidelines, to accompany the technology.

How does it felt wearing Glass in public. “People stared, but cautiously. I didn’t want to look at them. I didn’t want to make them feel uncomfortable. But there’s no way for a camera conspicuously hovering on your glasses to not generate some level of social discomfort, no matter how elegantly designed.” The device’s camera and video capabilities are so subtle that privacy concerns are inevitable. While it’s possible to take photos and record audio or video on the sly with a smartphone, it’s even easier with Glass, so much so that many businesses, from bars to hospitals, banned the product before it was even released. Perhaps when – if – Google releases a new version of Glass, there will be evidence that the company has learned from its previous ethical mistakes. They could demonstrate this with a more refined product, a clearer marketing campaign, and a privacy plan that’s already been worked out with legal experts and lawmakers

5 things that I've learned

1. Be Ready always

2. Do intensive research before launching any product

3. Be true to services offered

4. Be sensitive to surroundings

5. Sustain the first Impression

5 integrative questions

1. Why does Google allowed conference attendees to preorder the Glass "Explorer" edition for $1, 500 though they didn't start to receive the toy until April 2013?

2. What happened to Google marketing research?

3. What did the blog post says, the Google wrote that the Glass Explorer Program closed so that the company "can focus on what's coming next"?

4. Where can you wear a google glass that people will not stare at you?

5. Why was it google were not able to deliver the first impression, as what the reviewer says. "I want to do things that Google Showed in the original demo video".